Write a lean PRD from decisions you already made.

# ChurnRadar MVP

## Chosen problem
- Founders see churn in monthly reports after the customer has already disengaged.
- Reported online: Cancellations feel sudden, but the account has usually been inactive since the second week. (gaintrace.com)

## Market opening
- A weekly top-10 watchlist for founder-led SaaS: the reason behind each account and one next action, without a CS platform to set up.

## Goal and pilot criterion
- Help a founder choose which accounts to review before the weekly customer check-in.
- Pilot hypothesis: four of five founders can choose a follow-up from the list without opening another report.

## MVP scope
- Import Stripe billing and one weekly product-usage signal by account.
- Rank up to ten accounts and show the signals behind each position.
- Show one suggested next action for each account on a weekly watchlist.

## First pilot milestone
- Review the first weekly watchlist with five founder-led SaaS pilot teams.